Marketing Manager for Automotive Electronics vertical
Wipro Technologies
India
Ashutosh. Shrivastava’s Experience
Marketing Manager
Wipro Technologies
(Public Company; 10,001 or more employees; Automotive industry)
May 2006 — Present (2 years 1 month)
As a marketing manager for Automotive Electronics vertical, my work involves:
Generating leads from US, Europe and Japan based Auto customers for acquiring new clients.
Work on developing strategy for Automotive Electronics vertical by analyzing Industry specific domain analysis, technology trends and market scenario.
Managing first level meetings with clients and analysts to put worth our business proposition.
Working on proposals, answering RFIs, RFPs and updating analysts with information.
Developing collaterals like business case studies, brochures, corporate communication like press releases and website communication.
Coordinating the entire activities related to event participations like Convergence in Detroit.
Project Manager
Manthan Services
(Privately Held; 201-500 employees; Automotive industry)
September 2005 — April 2006 (8 months)
As a Project Manager, I was leading a 12 member team working on evaluation and analysis of media coverage on cars spanning three geographies of Australia, UK and US for our client. The work covered project activities like:
Business Development (Getting similar clients)
Client Interface (Communication with Client and Reporting)
Operations (Generating SOP, handling deliveries and managing escalations)
Quality Assessment (Identification of errors, Gap Analysis and Rectification)
Recruitment and Training (Conducting tests, interviews and Training new people)
Sales Executive
Ashok Leyland
(Public Company; 10,001 or more employees; Automotive industry)
June 2004 — August 2005 (1 year 3 months)
Working from Area Office Bangalore, I was in charge of Southern Karnataka region for:
Generation of Orders for Spare parts across the distribution chain that comprising the customer chain
Handling sales of spare parts to Vehicle dealer branches, STU divisions and Engine dealer.
Collection of payments and liquidating all old outstanding payments.
Prompt execution of Vehicle Off Road orders and improving delivery performance.
Meeting leading Transport Associations/Retailers/Mechanics and provide inputs on competitor activities.
Implementing MITR campaign (Mutual Improvement Through Relationship with the end user viz. the Retail Shops and Mechanics) that involves creating a pull for Leyparts from the consumer.
