Ashutosh. Shrivastava

Marketing Manager for Automotive Electronics vertical
Wipro Technologies

India

Ashutosh. Shrivastava’s Experience
Marketing Manager
Wipro Technologies
(Public Company; 10,001 or more employees; Automotive industry)

May 2006 — Present (2 years 1 month)

As a marketing manager for Automotive Electronics vertical, my work involves:
 Generating leads from US, Europe and Japan based Auto customers for acquiring new clients.
 Work on developing strategy for Automotive Electronics vertical by analyzing Industry specific domain analysis, technology trends and market scenario.
 Managing first level meetings with clients and analysts to put worth our business proposition.
 Working on proposals, answering RFIs, RFPs and updating analysts with information.
 Developing collaterals like business case studies, brochures, corporate communication like press releases and website communication.
 Coordinating the entire activities related to event participations like Convergence in Detroit.

Project Manager
Manthan Services
(Privately Held; 201-500 employees; Automotive industry)

September 2005 — April 2006 (8 months)

As a Project Manager, I was leading a 12 member team working on evaluation and analysis of media coverage on cars spanning three geographies of Australia, UK and US for our client. The work covered project activities like:
 Business Development (Getting similar clients)
 Client Interface (Communication with Client and Reporting)
 Operations (Generating SOP, handling deliveries and managing escalations)
 Quality Assessment (Identification of errors, Gap Analysis and Rectification)
 Recruitment and Training (Conducting tests, interviews and Training new people)

Sales Executive
Ashok Leyland
(Public Company; 10,001 or more employees; Automotive industry)

June 2004 — August 2005 (1 year 3 months)

Working from Area Office Bangalore, I was in charge of Southern Karnataka region for:
 Generation of Orders for Spare parts across the distribution chain that comprising the customer chain
 Handling sales of spare parts to Vehicle dealer branches, STU divisions and Engine dealer.
 Collection of payments and liquidating all old outstanding payments.
 Prompt execution of Vehicle Off Road orders and improving delivery performance.
 Meeting leading Transport Associations/Retailers/Mechanics and provide inputs on competitor activities.
 Implementing MITR campaign (Mutual Improvement Through Relationship with the end user viz. the Retail Shops and Mechanics) that involves creating a pull for Leyparts from the consumer.